I swear like a f*cking sailor (and so does my company) - and no, we won’t apologise for it.

I swear like a fucking sailor

It’s not the first time it’s happened.

“I would’ve liked this post better if it didn’t have any swearing in it.” stated one of our Facebook fans.

I pondered the message for a moment, then quickly responded.

“Sorry hun, you’ve come to the wrong place. We swear like fucking sailors here.”

[ Enter ]

A niggling piece of doubt lingered in my mind.

Yikes - had I said the wrong thing?

Isn’t the customer / fan / supporter always right?

Well. If the last few years have taught me anything - it’s no. They aren’t always right. Especially when you’re ignoring your own values or beliefs to try and please them.

Prior to Be. Bangles, I ran another company - and I spent a lot of time pretending to be something that I wasn’t to keep other people happy.

I tried dulling myself and shaving off my edges to fit in more. I kept my mouth shut. Tried not rock the boat. Turned myself inside out to make others comfortable. It may have made other people happy, but it made me fucking miserable.

So when I founded Be. it was going to be on a foundation of integrity. Of owning who I was, and giving women the space to own who they are too. Because in a world where we’re bombarded by photoshopped images of models and ‘influencers’, where our facebook and instagram feeds are carefully curated with pictures of happy families and enviable travel shots - I think we all need a little bit more real.

Coz hey, life isn’t always a fucking fairytale.

Be. was built on the premise that we’d never pretend to be something we’re not. That's the entire Be. Philosophy! Be yourself and OWN all the parts of you. The light and the dark. Yep, even the bits others deem as unacceptable.

You’ve got to stay true to your values and who you are - even if who you are is a sweary, green smoothie drinking, might sometimes work in pyjamas - okay, often works in pyjamas - kind of girl.

I swear when I talk. My business partner swears when she talks.

In fact, not too long ago we were considering a bangle engraved with the saying,

“Try Not To Be A Cunt”.

Try Not To Be A Cunt

To some that may be insanely inappropriate, but to us it’s just hilarious - especially when we started to think of some of the cunty people we might send that bangle too. (Donald Trump we’re looking at you).

And perhaps on the days we’re being cunts, we could look down at our bangles and inspire ourselves to be a little less cunty. (hehe).

The reality is you can’t please everyone.

But the people we do attract will love the fact that we drop f-bombs and c-bombs every now and then. They’ll be people who love the rawness and authenticity of our posts.

Why do you think our best selling bangle is “Be The Shiniest Fucking Unicorn In The Room”?

The bangle would be way less popular (and much less impactful) if we’d removed the f-bomb.

Be. Bangles stack

And if you don’t like the profanity, don’t stress sista! That’s what the unfollow / unlike button is for! No harm done! There are lots of other inspirational jewellery sites that don’t swear.

At the end of the day, we’re here to remind you that it’s okay to be who you are.

Between the messages we get from the media, advertising, societal expectations, family expectations, and the pressure we put on ourselves, it’s no wonder we can be a crazy, anxious bunch.

That’s why we stopped giving a fuck about what people think of us. Why should we hide our potty mouth magic just to make someone else a little less uncomfortable?

 Behold the field in which I grow my fucks

Harvest your field of fucks. Keep it barren and enjoy your fucking life.

It’s too short to be something you’re not.

You’re amazing, just as you are.

Swear words and all.


I love these bangles. I have bought 3 and it took me ages to pick which ones. I ended up with Let Your Light Shine, Fucking Fierce and Be The Shiniest Fucking Unicorn in the Room. They are admired by all the women I show them too. They are me. I spent far too many years trying to please everyone, support everyone, be everything to everyone, dimming my light so they wouldnt feel challenged and being a placate. Not that I was a wallflower or a doormat, but I always thought I wasn’t pretty enough, slim enough, clever enough, not enough of anything. I have always sworn a lot though I have to own up to that one. Fucking fierce. I have an Irish accent and get away with it so much. Through a lot of trauma I discovered that no matter what you do there are always haters, you cannot please everyone or fix everything and you most certainly do not control what happens around you, only how you react to it. So at about age 55 I decided fuck it, just be myself. And I am loving it. I wear these bracelets to remind myself its never to late to let your light shine and be the shiniest fucking unicorn in the room. Though I try not to be a cunt lol. I want more, today’s order is for my sisters. Keep up the fantastic job.

Mary August 06, 2018

I LOVE my ‘You’ve got this’ bangle. It gives me strength. I feel like I have armour on when I wear it. Keep up the great work!

Julie Barns August 06, 2018

Just recently my boss and I were knocking back a few coldies at our local one Friday arvo – we too swear like sailors – and the staff from a law firm we work with on occasion came and joined us at our table (all chicks). My boss and I are very professional when at work but on a Friday arvo at our local we are who we are. Anyways I went outside for a bunger and on the way back went to the ladies. I heard two of the chicks from our table come in – they had no idea I was in the bathroom. One of them in the stall next to me was saying – “I can’t believe the way she carries on and her swearing is disgusting” – Immediately I thought “Fuck You Bitches, you don’t know me, how dare you judge me”. So I come out of the stall and the other one yells out “Oh Hi Kellie”. I reckon the judgemental bitch in the stall next to me went from doing a No. 1 to a No. 2. I smiled and left. Back at the table I thought perhaps I should slip back into “professional” mode but then went “Nah, fuck it” and continued to enjoy my Friday arvo sesh with the boss. After they all left I told my boss what happened and you know what he said to me – “Fuck Em Kellie!” – My swearing doesn’t define me as a person but it’s definitely a part of who I am. So to all the “Judgemental Bitches” out there – FAAARK OFF!

Kellie August 06, 2018

Please make the “Try not to be a cunt” bangle. Pleeaaaase ???? I would buy at least 3 of them!

Raylene July 24, 2017

I love your bangles and I swear like a sailor too! (Just not around my mum!) I have a few of your bangles and love them but I wonder if you’ve thought of doing simple stud earrings and pendant type necklaces to compliment the bracelets? I would buy them :)

Willow July 23, 2017

PLEASE PLEASE PLEASE make the Try not to be a cunt bangle! I would buy it for me and a couple for my BFFs! #loveit #funnyasfuck

Nardia July 23, 2017

Love your work! Be who you are!

Deborah Grant July 23, 2017

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