Up until now, as a company, I've been content to put a small amount of attention to making our business more eco-friendly, but not make any drastic changes.The fires that have been burning uncontrollably across Australia have changed all that.
I'm quite simply, unwilling to sit idly by, waiting for our dumbass politicians to get their act together, while I watch on with helplessness and despair.
Like so many of you, I’ve been deeply affected by what’s been going on. The incomprehensible loss of animals, destruction of homes, air so hazardous that it’s no longer safe for us to go outside.
As for our government (who I have MANY opinions about), are dragging their feet, educating myself more about both parties links to coal and fossil fuels - I’ve watched myself fall deeper into helplessness and despair.
I’m just one person, with one little company - what can I possibly do?
Well. I can do something.
I may not be able to change the government, but I can change what we do here at Be. And so that’s where I’m starting.
This is the start of an ongoing journey for us - to make Be. as sustainable and eco-friendly as humanly possible. These are the first steps that we’re taking.
1. We're ditching single use plastics.We switched to eco-friendly packaging last year, but our bangles still come from our manufacturers wrapped in single use plastic. I'll be working with our manufacturers to find a new eco-friendly solution so that we aren't contributing to the destruction of our precious environment with so many single use plastic bags.
2. We will be switching to biodegradable bubble mailers.
Last year I made the call to keep our plastic mailers because the cost of biodegradable bubble wrap mailers was $1 more expensive than our plastic ones.
I can't, in good conscience, continue to use our plastic mailers. We have to be thinking further beyond our profits and bottom line.
And I can’t continue to put out more single use plastics in an environment that’s already choking. Over the next 4 - 6 months we will be phasing out our plastic mailers and switching to biodegradable bubble bags instead.
3. We will be switching our donation model to contribute to help save Australia's wildlife and environment instead.I’ve always taken our beautiful home for granted. I’ve always assumed that our gorgeous natural bush, and all the extraordinary and unique animals that live in would be here. Losing over 1 billion animals in less than a few months has changed all that.
When our commitment to One Girl is complete, we will be finding new charity partners who are solely focused on conservation and rehabilitating and caring for Australia's wildlife.
I’ve spent a small amount of time wondering about the right ‘brand match’. It makes a lot more sense for us to support a women’s focused organisation than it does to support kangaroos, koalas, flying foxes, and thousands of other animals I’ve always taken for granted.
But in short, I don’t care. I don’t care if it’s a brand match or not. The reality is that if we don’t start making drastic changes in the way we live, we don’t know what kind of future our planet will have. So the right ‘brand match’ isn’t a concern anymore. The animals and the environment are getting our donations.
And this is just the start.
It's not perfect, but it's more than we were doing even a month ago.
My commitment moving forward is to make Be. as eco-friendly as possible. And that journey starts now.
And if you’re a business owner who is reading this, I’d ask that you consider making changes too. Can you become carbon neutral? Can you donate a percentage of profits to charities that support our animals and their habitats? Can you find a way to reduce single use plastic?
The options are endless.
I'll keep you updated as we make the changes.